Form Theory, LLC, doing business as Aligné Studios ("Aligné," "we," "us," or "our"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, and the choices and rights you have. It applies to information we collect at our studio located at 300 Allen Toussaint Blvd, New Orleans, Louisiana, through our website at alignestudios.co (the "Site"), through our booking and scheduling platform, and through our classes, communications, events, and other services (collectively, the "Services").

By using our Services, booking a class, creating an account, or providing us with your information, you agree to the practices described in this Privacy Policy.

1. Information We Collect

a. Information you provide directly

• Identity and contact information — name, email address, phone number, mailing address, and date of birth;

• Account and booking information — username, password, class reservations, attendance history, membership and package details, and preferences;

• Payment information — billing address and payment card or bank details, which are processed by our third-party payment processors (we do not store full card numbers);

• Health and wellness information you choose to share — injuries, medical conditions, pregnancy status, fitness goals, or limitations you disclose to us or our instructors so we can serve you safely;

• Waivers and agreements — liability waivers, consents, and emergency contact information; and

• Communications — messages, feedback, survey responses, and reviews you send to us.

b. Information collected automatically

• Device and usage data — IP address, browser type, device identifiers, pages viewed, and dates and times of access when you use the Site;

• Cookies and similar technologies — used to operate the Site, remember your preferences, and analyze traffic (see Section 6); and

• Location information — general location derived from your IP address.

c. Information from the studio premises

• Video and security footage — our premises may be monitored by security cameras for safety and loss-prevention purposes; and

• Photographs and video — we may capture images or recordings during classes and events for marketing, subject to the consent described in your waiver and Section 7.

d. Information from third parties

• Our booking, scheduling, and payment platform (Mariana Tek) and our payment processor;

• Social media platforms when you interact with our pages or click our ads; and

• Marketing, analytics, and referral partners.

2. How We Use Your Information

We use your information to:

• Provide, operate, and improve the Services, including booking classes, managing memberships, and processing payments;

• Communicate with you about reservations, schedule changes, account matters, and customer support;

• Personalize your experience and tailor class recommendations and programming;

• Protect health and safety — using the medical and emergency information you provide to deliver Services safely and respond to emergencies;

• Send marketing and promotional communications, including newsletters, offers, and event invitations (you may opt out at any time);

• Operate and secure our premises, prevent fraud, and protect the rights, property, and safety of Aligné, our staff, and our clients;

• Conduct analytics to understand how our Services are used; and

• Comply with legal obligations and enforce our agreements, including our waivers and terms.

3. How We Share Your Information

We do not sell your personal information for money. We may share your information in the following circumstances:

• Service providers — vendors who perform services on our behalf, such as booking and scheduling software, payment processors, email and SMS providers, IT and hosting, and analytics, who are permitted to use the information only to provide those services;

• Business transfers — in connection with a merger, sale, financing, or acquisition of all or part of our business;

• Legal and safety — when required by law, subpoena, or legal process, or to protect the rights, property, or safety of Aligné, our clients, or others;

• With your direction or consent — when you ask us to share information or otherwise consent to the sharing; and

• Aggregated or de-identified data — information that does not identify you, which we may use and share for any lawful purpose.

4. Payment Processing

Payments are processed by third-party payment processors. When you make a payment, your card or bank information is collected and processed directly by the processor under its own privacy and security practices. We do not store complete payment card numbers on our systems. We encourage you to review the privacy policy of any payment processor we use.

5. Email and Text Message Communications

If you provide your phone number or email and opt in, we may send you transactional messages (such as booking confirmations and reminders) and, where permitted, marketing messages about classes, promotions, and events. Message and data rates may apply to text messages. You may opt out of marketing emails by clicking "unsubscribe" and opt out of text messages by replying STOP. You may continue to receive transactional messages necessary to deliver the Services even after opting out of marketing.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Cookies and Tracking Technologies

Our Site uses cookies, pixels, and similar technologies to operate the Site, remember your preferences, measure performance, and support analytics and advertising. You can control cookies through your browser settings; disabling some cookies may affect Site functionality. Where required by law, we will request your consent before placing non-essential cookies. We do not guarantee that our Site responds to "Do Not Track" signals.

7. Photography, Video, and Social Media

We may photograph or record classes, events, and the studio environment for marketing and promotional use, consistent with the consent you provide in our liability waiver or on-site signage. If you do not wish to appear in our marketing materials, please notify a staff member, and we will make reasonable efforts to honor your request. When you interact with our social media accounts, your activity is also governed by the privacy policies of those platforms.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

9. Data Retention

We retain personal information for as long as needed to provide the Services, maintain your account and membership history, comply with our legal obligations (including tax, accounting, and liability-record requirements), resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

10. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Access — request a copy of the personal information we hold about you;

• Correct — request that we correct inaccurate information;

• Delete — request that we delete your personal information, subject to legal exceptions;

• Opt out — opt out of marketing communications and of any "sharing" of personal information for cross-context behavioral advertising; and

• Non-discrimination — not be discriminated against for exercising your rights.

To exercise any of these rights, contact us using the information in Section 14. We will verify your request and respond as required by applicable law. You may designate an authorized agent to make a request on your behalf. Note: As of the effective date, Louisiana does not have a comprehensive consumer data privacy statute granting these rights; we extend them as a matter of policy and to comply with the laws of other states where our clients may reside.

11. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent. For participants under 18, a parent or legal guardian provides information and consent on the minor's behalf, including through our liability waiver. If you believe we have collected information from a child without appropriate consent, please contact us so we can address it.

12. Third-Party Links and Services

Our Site and communications may contain links to third-party websites and services that we do not control. This Privacy Policy does not apply to those third parties, and we are not responsible for their practices. We encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and, where appropriate, provide additional notice. Your continued use of the Services after changes take effect constitutes acceptance of the updated Policy.

14. How to Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Form Theory, LLC d/b/a Aligné Studios · 300 Allen Toussaint Blvd, New Orleans, LA 70124 · info@alignestudios.co · alignestudios.co